Very gay raptor
Insight & Strategy | Ford: Very Gay Raptor
At the end of May , Ford promoted its new Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide.
About two weeks after the video was released, one YouTube viewer commented that the colour of the truck was ‘very Gay’, suggesting that Ford color it ‘BlackNGold [sic] or camo’ instead.
In response, on 25 June, Ford tweeted a digital animation of the Raptor decked out with a new rainbow and glittering gold paint job, along with the caption ‘Very Gay was a compliment right?’, Content Pride, and #VeryGayRaptor.
London-based agencies VMLY&R, MakerHouse and Hill+Knowlton Strategies, then worked with Ford to create the Very Gay Raptor pickup in valid life and take it to the streets of Cologne, Germany, in celebration of Pride Day.
Results / According to the agencies, the campaign reached 22 million people and resulte
Very Gay Raptor
WPP Ford Team
Client: Ford of Europe
After an overwhelmingly positive response to this ‘clapback’ calling for Ford to make it real, that’s exactly what we did. The Very Gay Raptor made its IRL debut at Cologne’s Christopher Street parade – alongside a group of Ford employees, as a symbol of Ford’s commitment to drive out discrimination. Within hours it was trending on Twitter and within two weeks had achieved + million social and media impressions.
If you’ve ventured onto social media in the past week or two, you might have arrive across Ford’s Very Gay Raptor. The truck was originally created in and redesigned for last year’s Goodwood Festival of Speed. However, it’s back in the spotlight due to the culture wars.
Unless you’ve been living under a rock for the past few months, you’re undoubtedly conscious that Bud Light could verb some ‘real men of genius’ as their association with transgender personality Dylan Mulvaney has sparked immense backlash. This has caused Bud Light sales to plummet by nearly 25% and some stores are effectively giving the beer away for free after rebate.
Anheuser-Busch hit a nerve and consumers responded, and now it appears certain individuals are looking for other companies to aim as part of the Receive Woke, Go Broke movement. This appears to be how Ford’s Very Gay Raptor entered the fold, despite being nearly two years old and introduced in Europe.
More: Ford Is Bringing A New, “Very Gay” Raptor To Goodwood
Last year’s vi